When is the last time you updated your website? If the answer is never, you could be in trouble. Even if you have updated it within the last few years, you may still need more work done. In fact, unless your website is constantly being updated and changed, you are likely falling behind with your digital presence. Here are a few reasons that your website is never really finished you should keep up with new best practices, standards, and wow factors for your business website:
Website Technology Is Always Advancing
The standards that are used to created websites are constantly being updated. Unfortunately, most sites are not updating and utilizing the new technology available which results in websites falling behind.
The reason this is important is that the latest web standards are what are expected from users. Taking advantage of HTML5 and responsive web design allow visitors to quickly see videos, access content, and do other things that otherwise may not be available with older technology such as Flash.
Search Engines Are Always Changing
Keeping your site up to date is also important for ranking higher in search engines. There are hundreds of different factors that are used to determine how a website is ranked. The algorithm that ranks websites on search engines like Google is constantly being tweaked and modified. Without staying up to date with all of these changes, you may find it increasingly difficult to be found in search engine result pages.
Visitor Behavior Changes
Perhaps the most important reason that your site needs to be constantly updated is that the way users browse websites is always changing. Today, mobile browsing is more important than ever. If your website does not adhere to the latest mobile browsing standards, you are going to miss out on a lot of web traffic which means you are losing out on potential leads, sales, and ultimately revenue.
Need Help Updating Your Site? Contact Us Today
If you haven’t had your website updated lately, you are not up to date with the latest standards and best practices that your business needs. To ensure your site is optimized for today’s demanding web criteria, William K Web Design can update and rework your site for 2016 and beyond. Get in touch with William K Web Design today to discuss your website needs.