Why Small Businesses Should Hire A Professional Web Agency
As a small business owner, you probably know how important it is to have a website. Presented with the problem of a website, many business owners opt for free or very low-cost web solutions to create their website. While this may seem like a cost-effective strategy at first, it is actually costing your business much more than you might think.
Before you decide on any of those solutions, here are a few reasons why you should hire a professional web agency to handle your website instead of relying on free or cheap DIY services:
Maintaining Your Website Never Ends
For your website to receive the best results possible, it is going to require constant work. From search engine optimization tasks such as building backlinks and increasing your digital presence to content marketing through creating blog posts and other unique content, running your website takes a lot of time.
If you are inexperienced with these tasks, you are going to spend hours every day just trying to learn what to do before you can even get started. That means you spend more time away from running your business quickly making “free” a lot more expensive than you would have imagined.
Cheap Or Free Services Often Have Limitations
When you choose low cost or free services, you will often find that they come with strict limitations. At first glance, a limit to the number of pages you can create may not seem like an issue, but when you realize you should be adding dozens of posts every year to your blog, this can present a problem.
With other low-cost solutions, you will also discover that some services your business requires to succeed online may cost additional fees, quickly costing a lot of money just for something you have to do yourself. Things like search engine optimization, social media integration, theme changes, and other customizations typically add on to your cost or require the use of multiple services to accomplish.
That doesn’t even begin to cover the fact that every other business in your area also using free solutions will look exactly like your website, drastically affecting your ability to differentiate your brand.
A Web Agency Is A One Stop Solution To Your Entire Digital Presence
When you work with a professional web agency, you have someone on your side that takes care of everything for you. From initially designing a website that reflects your brand to creating custom content and maintaining your site, web agencies take care of any needs you may have for your website so you don’t have to worry about it.
Having a web agency manage your site also means if you need any changes, you have an experienced professionals there to take care of it for you. It also ensures that your website meets the latest web standards, and meets the necessary requirements to rank higher in search engines like Google.
Professional web agencies also test changes, make optimizations, and know exactly what it takes to increase your traffic, conversions, leads, and sales with digital marketing techniques.
Do You Need A New Website? Contact Us Today
With years of experience helping small businesses in a wide range of categories, William K Web Design knows exactly what it takes to create a website that not only looks great but does what it is supposed to do: generate more business!
From the initial consultation to planning, execution, and continued maintenance, we provide a single solution for all of your digital marketing challenges. Instead of spending hours every day struggling to figure out how to run your website, working with William K Web Design means you can spend your time running your business.
Get in touch for a free consultation.