Having a website is not only important in 2016, it’s essential. Most consumers will search online for products and services before they actually visit a store or make a purchase which means if you don’t have a website, you are potentially missing out on a lot of new business.
One of the most crucial aspects of your online presence that often goes overlooked is your domain name. The domain name of your website, your URL, is what users will type when they want to visit your website such as www.williamkwebdesign.com. Here are a few things you should keep in mind when choosing a domain name in 2016:
Keep Your Domain Name Short Enough
Your domain name needs to be easy to type and easy to remember. If you choose a name that is too long, you could make it more difficult for visitors to actually make it to your website. Ideally, you want to keep domain names around the 15 letter mark. This rule may be flexible if you have a long business name but never go any longer than 20 letters.
When you choose a domain name that is multiple words, do not use a lot of hyphens. Best case scenario, do not use any! Not only are hyphenated names more difficult to type, they are often associated with websites that have spam content. Instead of best-plumber-in-dallas-texas.com, a domain such as dallasplumbers.com would be much more effective.
Choosing Your Domain Extension
Your domain extension is the portion of your URL that comes after the domain name, such as .com, .org, .uk, etc. Recently, there were a lot of new and unique extensions that came available such as .pizza, .xyz, and much more. Choosing a .com name is still highly recommended and it is what most people associate with web addresses.
Even if are considering different domain extensions such as .cafe, there are some that you want to steer clear of. Domains that end in .ws, .info, and .cc are often associated with spam websites which can be detrimental to your brand identity.
Not sure which type of domain name you should choose? Unsure about the best domain extension? Confused on whether you should use your business name or keywords in your URL? If so, get in touch with William K Web Design today. With years of experience working with businesses of all types, William K Web Design can work with you to help choose a domain name that suits your business and marketing needs suitable for building your new online presence. Get in touch today to get started.