The Importance Of A Call To Action For Your Business Website
When a visitor lands on your website and reads your blog post, a landing page, or views your products and services, what do they do next? Do they leave and find a different website? Do they call your company? Do they sign up for your services or join your mailing list?
Are you instructing them on what to do with a call to action?
If not, you are significantly reducing your conversion rate and potentially costing your company a lot of money in lost business.
What Is A Call To Action?
A call to action, at its most basic form, is a simple instruction that you present your audience to drive actionable responses. This could be a button on your main page that says “buy now”, this could be a line at the end of a blog post that instructs users to call your business, or appear in many other forms. The goal is to tell users what to do next so you do not lose them.
Most Businesses Do Not Have A Call To Action
According to research done by Small Business Trends, 70% of businesses do not have any type of call to action on their website. As a result, these businesses are all suffering from a much lower click-through rate and conversion rate than if they would implement them.
Without knowing what they should do next, many potential customers that read a website without a call to action will simply go to a new website. As 75% of readers on blog posts are information seekers, your call to action will drastically change user behavior and convert those information seekers into new leads or customers.
How To Integrate
No matter what type of page you have, you should integrate a call to action of some form for users.
In a landing page, for example, having a call to action button has been proven to be extremely successful for most businesses. The text on the button needs to speak to your reader and give them a reason to click on it. “Buy Now”, “Start Your Free Trial”, “Get Started Today” are all basic calls to action that you can vary for your particular business.
In some cases, calls to action can be made to specifically speak to your target audience and give them a solution to a particular problem. Instead of “Contact Us” as a call to action, a restaurant may have “Book A Reservation Today” instead.
It is also important to remember that a call to action should be present on more than just your landing page. Integrating multiple calls to action throughout your website and within blog posts, typically at the end, can give your visitors the last push they need to make an action. Depending on the type of blog post, you may want to include different instructions. Your call to action may be to subscribe to your newsletter, call a business directly, or join a social media page.
Contact Me Today For A Free Consultation
If you are not generating new clients or leads from your website, it may be because you do not have an effective (or any) call to action. Contact me today for a free consultation and let me help you turn you optimize your site for better conversions.