For many small business owners, creating a website simply means putting up a few basic pages such as a contact page, about us page, and a product or services page. That’s it.
In the web-centric world we live in today, however, that is simply not enough. Instead of only have a few static pages, your website should constantly be adding a stream of new content. The easiest way to do this is through having a blog.
No matter what type of business you own, blogs are one of the most effective ways to generate more business through digital marketing.
Blog Posts Mean More Web Presence
Every time you add a blog post to your website, you take up a little more internet real estate. That means there is more content on your website making it much easier to be found in search engines. The larger your web real estate, the better chance you have of being discovered by visitors that are searching for products or services online. Ultimately, that means more leads and more sales.
Blogs Give A Reason For Visitors To Come Back
If your website stays the same all the time, there is no incentive for visitors to come back more than once. With a quality blog, however, you can give potential customers a reason to visit your site multiple times. The more often a potential customer visits your website, the higher chance you have of converting them from traffic to lead and ultimately to sale.
Blog Posts Are Easily Shared And Can Generate New Customers
Social media is extremely important for your business. With blogging, you not only have more content that you can share with your audience to help increase traffic to your website, you also give users a reason to share your website as well. A quality blog post with integrated social share buttons can result in visitors recommending pages and even viral traffic, something that would not be possible if you did not have consistent additions to a blog.
Are You Interested In Increasing Your Digital Presence?
If you want more from your website, having a blog that is constantly updated with quality content is crucial. If you don’t have a blog or simply do not know what to write or do not have time to create your own blog posts, get in touch with me today. With a wide range of content marketing and web design solutions, William K Web Design can help you integrate a blog into your website so you can take advantage of inbound marketing for your business. Contact us for more details.